Product Life Cycle Theory. Menurut kotler dan armstrong (2001), product life cycle adalah perjalanan penjualan dan laba suatu produk selama masa hidupnya. What is the product life cycle theory?
A product's life cycle begins upon the first introduction to consumers. Menurut kotler dan armstrong (2001), product life cycle adalah perjalanan penjualan dan laba suatu produk selama masa hidupnya. The product life cycle theory is a marketing strategy developed by raymond vernon in 1966.
PPT Theories of International Trade PowerPoint
It is still widely used today to help companies plan out the progress of their new products. Hirsch's findings seem to have been accepted without reservations. The concept plc is important in marketing theory and practice. What is the product life cycle theory?
